The challenge is to establish a solid EcoReco brand for urban commuters, to get around the existing concept of kid's scooter and personal vehicle just for fun, to communicate a green last mile solution to potential riders and to create a community.
art direction/photography/short film/web/packaging/social media/design ecorecoscooter.com
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/1d672f394cb666378c211816_rw_3840.jpg?h=606a6c23ab8c344c818c8298dbb2c58e)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/648f2f12ce6f0a67b374b0d9_rw_1920.jpg?h=75ec59f3a10bbc54e7a3e0253832980d)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/b57db04a9c07467e13aaa8e1_rw_3840.jpg?h=0253267ed108e900d85e6772fceb5f75)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/a1636532acd11d2c7d492805_rw_3840.jpg?h=d4741e811591d3051b5e0e5c02081681)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/d77e03f5e90a2de62aa04c78_rw_3840.jpg?h=6b8bc2efe9fbaaf084cfdec1323f41e0)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/7630ef3ee4215dbc33c93dd0_rw_3840.jpg?h=705d3ed8f8bfa40031239432cd715453)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/a4618c12ac777790422dcc32_rw_3840.jpg?h=4c441d9d4419a1468bceccc92483dfbc)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/c003b29b6730f68b3374b515_rw_1920.jpg?h=34439dccf372f072fd5bcbd837dc0278)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/f80ed370645a85c269331589_rw_3840.jpg?h=918c2c5b4102e4e649fb45c9a586553d)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/d91f22dd6296dd9686925ea4_rw_3840.jpg?h=a8c01662e448b5f5cc08080a9dff80ca)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/e1397820197caafa717b008b_rw_3840.jpg?h=60e0b036d113f8f44b051d4da7bb5433)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/4a381114f5f96c12c7081ea0_rw_3840.jpg?h=947c72b3656326fb24dd4526a77a2329)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/ae086ae7c94d82b7dbf523a1_rw_1920.jpg?h=180d0242908ff4c111440b4235686406)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/1db0ff824407fdfe513b0f36_rw_3840.jpg?h=ed7ba38e82a60485498c3a235b0ee8fc)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/29d938d187056d82c1850350_rw_3840.jpg?h=843a870d1bdc7b8c324ce5a63029af19)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/189159ddda50657feff59c87_rw_1920.jpg?h=81abdf4853cb3d5f376d62bc89881bdc)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/ef577c8740a5ffc01e469fe9_rw_1920.jpg?h=5d1772455c54eba4755e0a01291246ab)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/911ec0ea88b75483e5d955ea_rw_1920.jpg?h=c429c1d4dd7fbd97140a37ca5841f087)
![](https://cdn.myportfolio.com/7bbf665e2ab908d62ff0a00a07e63e81/f4683ec12079439de05c3fb7_rw_1920.jpg?h=b556305b8fd4967c0c1b26ad3b7f1e0a)